Spectacular presentation of the Sandalo collection
23/08/2007
The Sandalo collection stands out thanks to its shades of turquoise; a blend of trendy colours reflecting the nature of the textures in the collection.
Alhambra Internacional has launched a new advertising campaign for one of its greatest collections: the Sandalo collection, which has made a spectacular entry all over Europe.
To set a stage for our collection, we used a palace in Barcelona to carry out the photography. More specifically, one of the walls of the palace was the stage where a great deal of the filming took part as the colours of one of the frescoes there inspired those of our collection.
The advertising campaign will not only take place in Spain where special “Premium” events will be held, but the collection can also be seen all over Europe. In addition, to back up the advertising campaign in points of sale, displays have been designed to present the collection.
Javier Poveda, Alhambra Internacional Marketing Director, affirms that the launch of the Sandalo collection has been spectacular and that “the campaign reflects the elegance and brightness of the new collection”.