Alhambra’s success in South Africa
15/10/2008
Alhambra, one of Spain’s leading companies in the sector of textile design for home decor, continues to expand into the international market. Their most recent success story is South Africa, where they presented their collections in four different cities.
These events, with around 200 – 250 visitors each, took place in showrooms in Johannesburg, Durban, Cape Town and Pretoria.
Alhambra’s foundations in the international market are getting stronger day by day and the company can now be found in over 90 countries. In South Africa, in particular, this group sell their products through the distributor Home Fabrics, one of the biggest in the country and one which, among other home textile brands, distributes the most famous brands worldwide.
Alhambra have captivated this African country thanks to their extensive product range and style which set them apart from other companies, with a wide variety of collections ranging from more classic styles to the most modern trends in interior design and decor.
In order to consolidate their presence there, this company dating back more than three decades has also started a significant advertising campaign via which they hope to reach a wider audience and continue on their road to success.